The Denver Explorer Pass was created by Denver Human Services to incentivise participation in public programs. Discounted admission, typically $1, is provided to community members with EBT cards at most of Denver’s most popular cultural institutions including the zoo, art museum, botanic gardens, and many others.
QRS first imagined a logo that captured the spirit of adventure with a dimensional suitcase and expressive typography.
To bring the new branding to life, nine unique logo versions were created that included institution specific imagery. Additional deliverables included a series of “passport stamps,” bus advertisements, coloring sheets, posters, and apparel.